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Lincoln auto parts at DIYautoparts.com

DIYautoparts is unique because we have been in the auto parts business since 1929. All of our Lincoln Auto Parts meet or exceed Lincoln's OEM quality standard of excellence. We also provide you with the auto resources you need to help with your Lincoln DIY project.

We offer Lincoln Parts at up to 80% off the manufacturers list price. Call us toll free at 1–800–593–1443 or 1–315–437–7696 between 8am–5pm Mon–Fri EST if you do not find what you are looking for in our online catalog. We are standing by to assist you with those hard to find Mazda parts.

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The History of Lincoln

The Lincoln Motor Company was founded in 1917 by Henry M. Leland. One of the founders of Cadillac, he left Cadillac during World War I and formed the Lincoln Motor Company to build Liberty aircraft engines. After the war, the company’s factories were retooled to manufacture luxury automobiles. The company suffered severe financial troubles during the transition, and was consequently bought by the Ford Motor Company in 1922, which still owns and manufactures cars under the Lincoln name. The purchase of Lincoln was a personal triumph for Ford who had been forced out of his second company by a group of investors led by Leland. Ironically that company was later renamed Cadillac. Lincoln became one of America’s top selling luxury brands, rather quickly, alongside Cadillac and Duesenberg. In 1927, Lincoln took the greyhound as their emblem, which was then later replaced with diamond as it is now.

With the 1936 model year, Lincoln introduced the Lincoln Zephyr, which was a sportier design. Zephyr was almost a distinct brand name, rather than just a model. It was produced from 1936 until WWII stopped production in early 1942. From the 1939 Zephyr, Edsel Ford began his efforts to create the Lincoln Continental, which eventually became the most important car made by Lincoln. It began as a one-off project car for Edsel Ford to drive around on vacations in Florida. Edsel wanted a European-style car unlike the boxier designs his father’s company produced. The Continental proved popular and plans were made to sell it.

The Continental Mark II was a revival of the concept. It was produced by the short-lived Continental division from April 1955 to July 1956 before it was returned to the Lincoln marque. The Mark II had a basic list price of $10,000, $70,000 considering inflation, the same price as a Rolls-Royce that year. The Edsel division was merged with the Lincoln-Mercury division in January 1958 to form the Mercury-Edsel-Lincoln division until the Edsel was discontinued in 1960. The Lincoln Continental became Lincoln’s flagship model until 1981 when the Lincoln Town Car, previously the top-of-the-line trim level on Continental, became its own model and took over as Lincoln flagship model.

As recently as 1998 Lincoln was the best-selling luxury brand in the United States, helped by the massive success of the Navigator SUV, and a redesign of the Town Car as well as the Continental. The company was also part of the Premier Automotive Group from 1998 to 2002, but was pulled out due to Ford’s new marketing strategy to separate its "import" brands from its domestic marques. In recent years, however, the company has fallen behind Japanese, European, and American competitors for a lack of new models. The company is working to remedy this, however, and is sharing parts and platforms with other Ford divisions worldwide in an attempt to bring more new models to market faster. The company promises five new models in the four years 2004-2008, and has already begun with the new 2006 Mark LT pickup and Zephyr.

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Our website is more than just selling Lincoln Auto Parts, it is intended to be your Online Automotive Resource Center. We give you all the free resources you need to help with your DIY project or problem so your auto repair goes as smoothly as possible. In the Ask the Expert section, our professional ASE certified Master Technicians will answer all your questions. You can also discuss DIY projects or share common problems with other Do–It–Yourselfers and auto hobbyists in our free auto forms. A few current and upcoming forums are: Lincoln forum, Nissan forum, Saab forum, and the Dodge forum.

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