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DIYautoparts is unique because we have been in the auto parts business since 1929. All of our Lexus Auto Parts meet or exceed Lexus's OEM quality standard of excellence. We also provide you with the auto resources you need to help with your Lexus DIY project.

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The History of Lexus

Lexus was inspired by the success of the Toyota Supra sports car and the luxury Toyota Cressida models. Both the Supra and Cressida were rear wheel drive cars with a powerful 7M-GE/7M-GTE engine. The first Lexus-badged models, the V-8 powered LS 400 and the smaller, Toyota Camry-based ES 250, appeared in 1989.

The Lexus marque was launched in the United States in 1989, prompted by the successful launch of the Acura marque three years prior. Lexus launched later in the United Kingdom, Canada and Australia, in 1990.

An image consulting firm presented 219 names for the new brand; Vectre, Verone, Chaparel, Calibre and Alexis were the top candidates. Alexis quickly became the front runner and later morphed to Lexus, however, the name has been attributed to the combination of the words "luxury" and "elegance." Toyota has stated that the name had no significant meaning and was just meant to be pleasing and easy to remember. Another theory has surfaced, claiming that the Lexus name was given to the project by Toyota in the mid-80s, as an acronym for Luxury EXport United States. Prior to the release of the first vehicles, the database service LexisNexis obtained a temporary injunction forbidding the name Lexus from being used as they stated it might cause confusion. The court lifted the injunction, deciding that there was a low likelihood of confusion between the two products.

Hunter Communications, the agency who designed the "L" logo and also presented the name to Toyota management, says Lexus was born of the "LE" on the automaker’s luxury edition vehicles, which created the acronym "Luxury Edition for the United States" or "LEUS" with the "x" from "luxury" added to form "LEXUS". The brand was finally introduced to the Japanese market on July 26, 2005.

Lexus directly competes with such luxury brands as Europe’s Audi, BMW, Jaguar, Mercedes-Benz, Porsche, and Volvo; the American Cadillac and Lincoln; and Japanese peers Acura, launched three years before, and the Infiniti that started later in the same year.

The flagship LS 400, known as the Toyota Celsior in the Japanese domestic market, had a unique design. It shared no major elements with previous Toyota vehicles and had a new 4.0 L V8 engine. It was widely praised for its silence, well-appointed interior, fine engine performance, outstanding build quality, and value. In some markets, it was priced against mid-sized Mercedes-Benz and BMW models, while offering size, performance, and quality comparable to their full-size cars. It was generally regarded as a major shock to the European marques, but was criticized by automobile columnists for anonymous styling and a suspension regarded as too compromising of handling for ride comfort. Nonetheless, the LS 400 won several major motoring awards when released.

These attributes have been maintained in subsequent versions of the LS, including the LS 430, and the range has been expanded with other models such as the Toyota Windom-based ES 330, the small, sporty, rear-drive IS 200 and IS 300, which is based on the Japanese Domestic Market Toyota Altezza, the Toyota Land Cruiser-based LX 470 SUV, and the GS models, based on the Toyota Aristo. The world’s second mass-production hybrid SUV was a Lexus, after the Ford Escape SUV in summer 2004. The SC 300/400 is based on Japanese Domestic Market Toyota Soarer, and was Lexus’ first coupe that made its way to the United States. Subsequently, the second generation SC 430 became the first convertible ever to be offered by the company. In terms of volume, Lexus has been the number one selling luxury nameplate in the United States for the past 5 years.

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